New Definition of Gemstones
Love, Inspire & Celebrate
We believe that by putting our love and our passion into every pieces we design, we can step by step bring our works to people's heart and contribute to bringing people's hearts closer to each other.SHOP NOW
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DESIGNED IN THE HEARTBEAT OF NYC
Each jewelry is designed by our innovation design team in New York, with contemporary concept and traditional craftsmanship, incorporates with modern beauty and powerful energy.DISCOVER NOW
OUR SIGNATURE COLLECTION
Make It Yours
Create your unique story
Be yourself, act for yourself. Create the most unique jewelry by your personal defined wordings, fancy colored stones and unique handwritten fonts.Make Yours Now
Show your style in NYC
Inspiration from street style and contemporary culture
Allure in Style
“Allure” means the power to entice through personal charm on individual jewelry. A piece of jewelry can't change the world. But it can change the way you feel, and that can change your world.
Gift for everyone you love
We design meaningful and inspired jewelry to capture your special moment in time and surprise someone you love.
Transcend of elegance - Sensational Series
Bridging the gap between fine jewelry and fashion jewelry. Sensational collection is contemporary pieces that designed to transcend the expressions of all women’s confidence and elegance. Make them look gorgeous, experiment with uniqueness and guilt free.
THE WONDERS IN YOUR JEWEL BOX
Explore the birthstone collection, each unique property reveals how they can help to heal the mind, body and spirit with its own energy and a multitude of meanings to discover.DISCOVER NOW
FOR A BRAND NEW DAY
Bored with Life? Check out our new arrivals and see what can spice you up.